FreightWise

The problem

Pre-trade-show prep required manually researching every attendee, cross-referencing them against Salesforce CRM accounts, and building outreach lists by hand. The process took up to a week, relied on an expensive external vendor, and produced lists with no institutional customer context baked in.

What we built

• Ingests the trade show attendee list.
• Cross-references each attendee against Salesforce CRM data.
• Generates prioritized sales intelligence per attendee — account history, relationship context, and suggested talking points.

Results

• Eliminated the 7-day turnaround.
• Removed 100% of the external vendor cost.
• The process now runs in minutes, with more consistent and relevant output than the manual version.